The Challenge:

This manufacturer of industrial power supplies knew that prospective customers might choose a product by any of five key specifications. Yet use of this B-to-B website had to be fast and intuitive.

The Solution:

A homepage Product Finder enabling prospects to choose any of these six methods of search without clicking through long menus—indeed all menuing to search by voltage, current, power, application, or product series was encompassed directly on the homepage. The user is always only one click from viewing the exact product of interest.