The Challenge:

Rebrand a former franchise business hotel as a boutique independent hotel, maximizing the appeal of its unique architecture.

The Solution:

When this New England hotel chose to rebrand itself as an independent, GSC developed a full corporate identity and positioning,
presenting it as a unique hospitality venue based on its soaring architecture and all-suite design. But just as challenging was the need to overcome franchise-hotel search-engine dominance: GSC develop low-cost natural-search methods of pushing the hotel’s website to the top of hospitality listings.