The Challenge:

This franchise network with 200 local affiliates, each with varying inventory and coupons, needed a different monthly promotional magazine for each local affiliate.

The Solution:

GSC created an online virtual magazine that could be fully personalized by each local affiliate, using a simple control panel . This "Web e-Zine" employs page-flip effects controlled intuitively by the reader’s mouse, a "riffling front page" that invites the reader to open the catalogue, plus click-to-buy for any item or coupon. The resulting Clickthrough and viewership rates are more than double typical industry levels.