The Challenge:

These two marketers wanted direct-mail pieces that would not be lost in the clutter, as well as the ability to derive double benefits from appealing video and animation assets.

The Solution:

GSC developed a unique form of direct-mail piece, consisting of a progressive-reveal teaser in print piece form that opened to reveal an intriguing mini-DVD. Both projects were handled wholly by GSC, including print, digital, and fulfillment components.