The Challenge:

When this automaker developed a large-scale Test Drive promotion, one objective was ease of enrollment for prospective buyers. The most direct method? Allow respondents to register directly within a promotional banner.

The Solution:

GSC developed a Flash-based banner that not only incorporated full motion and a multi-part message, but also encompassed complete enrollment functions, with a two-month Calendar, zipcode tables, and full input field logic. Astonishingly, all of these features were incorporated into the banner within an opening size limitation of 40 kilobytes.