The Challenge:

A motor vehicle auction website was making dramatic changes to the site including adding new features and ways of doing business. They needed to not only sell the benefits of the new features to existing users of the site, but they needed to market the site effectively to new visitors, including both automotive buyers and sellers.

The Solution:

GSC created a web-based training that provides a quick but thorough overview of the changes and new features, emphasizing how those features benefit both buyers and sellers. Effective graphics and detail images brought all of the new features into sharp focus, efficiently answering the questions and concerns of existing users while raising the excitement and enthusiasm level of those coming to the site for the first time. Because of the designed-in broad appeal, the web-based training remained useful long after the new site's launch and continues to be a vital tool in introducing new customers to the site. It is viewed over 300,000 times per month!