GSC created an online virtual magazine that could be fully personalized by each local affiliate, using a simple control panel . This "Web e-Zine" employs page-flip effects controlled intuitively by the reader’s mouse, a "riffling front page" that invites the reader to open the catalogue, plus click-to-buy for any item or coupon. The resulting Clickthrough and viewership rates are more than double typical industry levels.

This car maker’s locator, developed by GSC, is so intuitive it requires no instructions. A user clicks a location on the map, enters a zip code, chooses a state and/or city, or enters what they know of a dealership’s name. The results display shows a dynamic local map, dealer locations with clickable pop-up information with a photo of the dealership, as well as contact and even inventory information. The new search format has increased Locator usage by over 20 percent in the first four months of use.

GSC developed the "LaunchPad" concept, a retailer description/location banner that is dynamically assembled from highly visual elements found in the automaker’s master database. A Launchpad includes a storefront image, contact information, a mini-map, as well as controllable action buttons.

GSC’s search engine experts transformed Pfaff’s Google results using both natural and paid search enhancement methods. In the first month, their email leads were up 75% as a result, they saw a 12% increase in overall website traffic, and averaged 28 click-through visits to their website per day.

This automotive mobility product was initially developed for bodyshop use, but sales were limited. GSC repositioned the product as a versatile tool for parking-garage, towing, and car-dealership use, first finding then reaching out to several new industrial segments simultaneously.