Promote my automotive dealership
Train and support a sales force or network of users
Improve visibility of my company and its products/services
Develop/redesign my business-to-business or consumer website
Develop a web/digital/print/video marketing campaign with one agency
Create an informational "microsite" in conjunction with my main website
Combine Direct Mail with advanced Digital Media
The Gary Stock Company

Train and support a sales force or network of users

Locally Customized “e-Zine” Online Magazine

GSC created an online virtual magazine that could be fully personalized by each local affiliate, using a simple control panel . This "Web e-Zine" employs page-flip effects controlled intuitively by the reader’s mouse, a "riffling front page" that invites the reader to open the catalogue, plus click-to-buy for any item or coupon. The resulting Clickthrough and viewership rates are more than double typical industry levels.

Challenge: 

This franchise network with 200 local affiliates, each with varying inventory and coupons, needed a different monthly promotional magazine for each local affiliate.

Blurb: 
Create an online virtual magazine that can be easily personalized by each of 200 local affiliates.

Web-Based Training | Website Launch Promotion

GSC created a web-based training that provides a quick but thorough overview of the changes and new features, emphasizing how those features benefit both buyers and sellers. Effective graphics and detail images brought all of the new features into sharp focus, efficiently answering the questions and concerns of existing users while raising the excitement and enthusiasm level of those coming to the site for the first time.
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Challenge: 

A motor vehicle auction website was making dramatic changes to the site including adding new features and ways of doing business. They needed to not only sell the benefits of the new features to existing users of the site, but they needed to market the site effectively to new visitors, including both automotive buyers and sellers.

Blurb: 
A motor-vehicle auction website needed to market their new features to both existing users of the site and new users. GSC created a web-based training course that provides a quick but thorough overview of the changes and new features.
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Retail Learning Portal / Learning Management System

Imagine a learning management system designed to make learning fun: with a Facebook-like environment, fast-paced courses, social media tools that allow learners to benefit from one another’s experience, and motivational approaches that use contests, games, and peer esteem to keep learners interested. That’s RetaiLMS, the Learning Management System and Education Portal for retail, franchise, and non-corporate learners.
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Challenge: 
  1. A luxury automaker needed a learning portal website that encompassed all forms of retail training, non-technical and technical, web-based and classroom. Essential to this goal was the need for an LMS architecture that would motivate learners of varying backgrounds and education levels, employed by hundreds of diverse independently franchised stores.
  2. A major auction website needed to train tens of millions of independent learners to use their increasingly powerful selling platform. Conventional LMS systems designed for corporate HR use were out of the question: far too expensive on a cost-per-learner basis, they also imposed a learning structure far too rigid for this audience.
Blurb: 
Imagine a learning management system designed to make learning fun: with a Facebook-like environment, fast-paced courses, social media tools that allow learners to benefit from one another’s experience, and motivational approaches that use contests, games, and peer esteem to keep learners interested. That’s RetaiLMS, the Learning Management System and Education Portal for retail, franchise, and non-corporate learners.

Web-Based Tutorials

GSC created exactly what they needed and we continue to add training modules frequently and update reporting capabilities based on our client’s feedback.

Challenge: 

The world’s biggest online marketplace needed web-based training tours and tutorials for its employees and customers alike. The client also needed to access reliable reporting on the usage of such tutorials, administratively when needed. The site had to be built into their existing website.

Blurb: 
The world’s biggest online marketplace needed web-based training for both employees and customers, with reliable reporting on the usage of such tutorials. GSC created exactly what they needed and we continue to add training modules frequently.
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