This franchise network with 200 local affiliates, each with varying inventory and coupons, needed a different monthly promotional magazine for each local affiliate.

When this automaker developed a large-scale Test Drive promotion, one objective was ease of enrollment for prospective buyers. The most direct method? Allow respondents to register directly within a promotional banner.

1. A luxury automaker needed a learning portal website that encompassed all forms of retail training, non-technical and technical, web-based and classroom. Essential to this goal was the need for an LMS architecture that would motivate learners of varying backgrounds and education levels, employed by hundreds of diverse independently franchised stores.
2. A major auction website needed to train tens of millions of independent learners to use their increasingly powerful selling platform. Conventional LMS systems designed for corporate HR use were out of the question: far too expensive on a cost-per-learner basis, they also imposed a learning structure far too rigid for this audience.

A motor vehicle auction website was making dramatic changes to the site including adding new features and ways of doing business. They needed to not only sell the benefits of the new features to existing users of the site, but they needed to market the site effectively to new visitors, including both automotive buyers and sellers.

Automotive dealers needed official websites which accommodated inventory feeds and allowed real-time customization to be handled administratively by users.

Research revealed that car buyers use many different methods of searching for a nearby dealer, yet they demand simplicity and ease of use. The challenge was to offer a highly flexible graphic method of finding a dealer, without the need for cumbersome forms or instructions.

These clients needed training, promotional, or broadcast video support for use on the web or in multi-source projects combining web and DVD distribution methods. It was important that strategic themes and the overall "look" matched other content on their websites. Cost efficiency was also a factor.

Auto company needed a large-scale training simulator for training sales personnel to use an advanced new navigation system, without actually driving the vehicle. Up to 3 simulators would be simultaneously used on touch-screen computers by groups of sales people in a noisy convention center environment.

This automaker recognized that placing Owner’s Manuals online was a key component of Customer Satisfaction. But providing Manuals as large PDF files was both clumsy and difficult to quickly search.

These two marketers wanted direct-mail pieces that would not be lost in the clutter, as well as the ability to derive double benefits from appealing video and animation assets.

This marketer needed a national contest microsite, tailored to the special security and rules-transparency needs of a contest with a substantial grand prize (a fully equipped sports-car), plus numerous additional prizes.

Client wanted to provide the easy-to-browse appeal of a print lifestyle catalogue in online form, with page-turn feature.

This automaker was interested in an appealing and highly “actionable” standard banner format for use not only as a traditional Banner, but also in conjunction with aggregated listings of retailers in an area etc.

This manufacturer of industrial power supplies knew that prospective customers might choose a product by any of five key specifications. Yet use of this B-to-B website had to be fast and intuitive.

The world’s biggest online marketplace needed web-based training tours and tutorials for its employees and customers alike. The client also needed to access reliable reporting on the usage of such tutorials, administratively when needed. The site had to be built into their existing website.

An automotive retail chain needed a way to dramatically improve their search rankings. Despite their greatest efforts, they weren’t listed on the first page when they searched for themselves on Google using standard keywords related to their business. In the struggling economy, it was vital that they ensure that anyone looking for their brand in their area be directed to their dealer website (also built and maintained by GSC). Their budget didn’t allow for “shot in the dark” SEO- they needed a definite plan that would produce immediate results.

Web initiatives typically require support materials that incorporate print jobs, and most companies do not have the capabilities to provide high-quality print that matches the quality of the web work they specialize in. Clients are forced to employ multiple vendors, causing a lack of consistency, not to mention a headache!

Rebrand a former franchise business hotel as a boutique independent hotel, maximizing the appeal of its unique architecture.

Launch a new category of automotive shop product.